Per La Mente, presented by Fernet-Branca, invites you into a world of enticing creative experiences.
We’re here to expand your ideas about what’s possible in the vast creative universe, particularly in the food and drink arena. From secret dinner parties to unique sensory explorations to creative people and the cocktails they love, our multimedia stories showcase extraordinary happenings in culinary and libations, as well as the creators who make them possible.
Fernet-Branca, celebrated for its distinctive taste, has been a favorite of bartenders and discerning tastemakers since 1845. Drinking Fernet-Branca is a unique voyage of discovery through places, perfumes, and flavors. Reading Per La Mente will take you on a similar voyage — to creative and delicious paths less traveled.
So open your mind and join us for some remarkably flavorful adventures.