Are you ready to step into a whole new world of creative experiences?

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Per La Mente, presented by Fernet-Branca, invites you into a world of creative experiences.

We’re here to expand your ideas about what’s possible in the vast artistic and cultural universe — from experimental dinner parties to innovative theatrical performances. Our stories showcase extraordinary happenings and the creators who make them possible — all brought to you by storytellers who are immersed in the subcultures they explore.

Fernet-Branca, celebrated for its distinctive taste, has been a favorite of bartenders and discerning tastemakers since 1845. Drinking Fernet-Branca is a unique voyage of discovery through places, perfumes, and flavors. Reading Per La Mente will take you on a similar voyage — to creative and cultural paths less traveled.

So open your mind and join us for some remarkable adventures.


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