Per La Mente, presented by Fernet-Branca, invites you into a world of creative experiences.
We’re here to expand your ideas about what’s possible in the vast artistic and cultural universe — from experimental dinner parties to innovative theatrical performances. Our stories showcase extraordinary happenings and the creators who make them possible — all brought to you by storytellers who are immersed in the subcultures they explore.
Fernet-Branca, celebrated for its distinctive taste, has been a favorite of bartenders and discerning tastemakers since 1845. Drinking Fernet-Branca is a unique voyage of discovery through places, perfumes, and flavors. Reading Per La Mente will take you on a similar voyage — to creative and cultural paths less traveled.
So open your mind and join us for some remarkable adventures.